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The easiest way for fitness trainers to build their own websites.

Create the website of your dreams, completely on your own terms, with the luxury of working alongside a proven Web Designer when needed. Build everything yourself, without ever actually being alone.

What is Fit Diem?

Fit Diem is a mostly DIY website builder for fitness trainers. Everything is customizable to your brand, but the framework is pre-built to maximize effectiveness and minimize headaches. While you’ll be able to do pretty much everything on your own, you will also have the benefit of working with a dedicated Web Designer (not just a customer service rep or team member) who will help you every step of the way.

The best part is that there’s no learning curve with this service! Everything is spelled out for anyone to be able to build their website quickly and easily. And if something doesn’t make sense, or you need to edit something beyond your capabilities, I will always be an email away.

How it works...

Step 1: Signup

Fill out a questionnaire and have a custom site template whipped up based on your preferences.

Step 2: Customize

Easily customize everything, from fonts & colors to blog post content and digital products.

Step 3: Share

Once everything is to your liking, share your site with the world and let the clients come pouring in.

What will you build?

Even though you won’t be building a site from scratch, the customization options are endless. You have total freedom to build whatever you want on your own, but don’t forget that I am always available to help when needed. That’s the beauty of this service!

Allow potential clients to inquire about your training without ever leaving your site. Gather any info you need from a client to speed up the signup process and save yourself tons of back-and-forth. Whether it’s to vet out applicants for a challenge or for your one-on-one training, we can make it happen.

Give people are reason to keep coming back to your site with a fully-functioning blog. Whether you want a simple blog to cater to a few posts throughout the year, or you need a categorized blog for 100s of posts, I’ve got you covered.

Easily integrate with a booking service to allow your current and future clients to setup calls or meetings with you based on your current availability.

Run fitness challenges whenever you want! Give away prizes, showcase participants, announce winners, and more.

Social media is an amazing tool, but email marketing is still king. Collect emails through opt-in forms to start, or continue building your email list.

Showcase client testimonials and before & after photos to add credibility to your training!

Sell digital products directly through your site with minimal setup. Sell programs, PDF guides, or free resources.

Currently the online stores do not support the sale of physical goods. However, it is something that will likely be added down the line.

These sites are built to optimize the mobile user experience. The majority of today’s users, especially in the fitness industry, are using mobile devices (thanks, Instagram!), so it’s important to make sure the experience is nothing short of amazing.

New features will continue to be added based on demand, so we’re only scratching the surface here. If you realize something is missing that you’d like to see added, submit a request to me! If enough people express interest, I’ll make sure to get it added.


Check out some demo trainer sites made 100% with Fit Diem!

Personal trainer with a simple website

Online trainer selling digital products

Fit Diem is currently in beta.

We’re testing everything to make sure it’s perfect before accepting signups. Enter your email below and I’ll email you the moment we go live!

We've got you covered

Superior web hosting

Your plan comes with dedicated web hosting that promises a speedy website with 100% uptime.

Safe with us

You can rest assured knowing that you have the best security in the biz. And your clients will love that your site is fully secure for their booking or purchasing needs!


Let's be real, you don't want to spend thousands of dollars, and you won't have to here.

Automatic updates

Everything will stay updated to ensure your site is always running smoothly. You won't have to worry about a thing.

The best support

You're working with a web designer, not customer service. Want a specific font, or need an element moved somewhere else? I've got you covered.

New features

As you request features, I'll make sure they get worked in. No matter what gets added, you'll be able to utilize them as part of your plan!

Frequently asked questions.

While most website builders give you the ability to drag & drop and build a website the way you want, they also make you do everything yourself. You may be able to build from a template, but you’ll quickly find that putting together an online store, or customizing certain settings are just a nightmare.

I built Fit Diem for the trainers out there who do not want to do EVERYTHING themselves. By pre-building a framework that is proven effective, it allows trainers customize their site to their brand, without the headache of trying to build everything from scratch.

Plus, you have your own dedicated Web Designer in your back pocket. If you ever need help, or you want additional customizations done to your site, I am always just a quick message away.

Absolutely! Just check out the 2 demo sites above. These are just 2 examples of what you can build with Fit Diem, and as you can see, they are completely different.

You will select the plan that is right for you (don’t worry, you can upgrade/downgrade at any time). After you create your account and submit payment, you will be sent a short questionnaire that will give me all the basic info needed for me to create your site framework. Within 48 hours, your site will be ready to go, and you will be sent instructions along with some quick-start guides and tutorials. It’s smooth sailing from there, and you’ll be able to customize your entire site. 

Google is very tricky, so I can’t promise you’re going to be the top result for a specific keyword. However, I have built in the tools and made it very easy for you to optimize all of your content to cater to your audience. If you want to rank well for “Personal Trainer in Scranton Pennsylania” you’ll be able to do that! 

Of course. These sites operate as if you hired a Web Designer (me) to build and host your website for you. You own all of your content and retain the rights to everything.

If you’re unhappy for any reason, I’ll do everything in my power to remedy the situation! Let me know why you’re not pleased and I’ll see what I can do.

If you want to cancel, you can easily do-so. There is no commitment and you can cancel at any time.

Unfortunately I am not offering a free trial. Unlike other website builders, this is not a fully automated process, and I spin up each site uniquely based on your needs. Because of this, it would be too much work to build out everyone’s site for free with no commitment.

My goal is to minimize errors and headaches for you. So, this is not a visual builder where you may accidentally delete something or screw up alignment. When you log in, you’ll be able to go into each page (or post or product) and change a whole bunch of settings to customize it however you want.

For example, if you’re building your “testimonials” page, you will be able to select how many testimonials you’d like to feature, along with the style you’d like them to display as. But, you won’t visually drop in a new section or add new paragraph text- all of those things are built in for you and you’ll find it incredibly easy.

If something isn’t editable, it was either done on purpose on my end, or simply overlooked! No problem, I’m always an email away, and I can make any quick changes you need if they are not built-in.

The best part of this service is that there is no customer service. You don’t need to reach out and wait to hear from a random person. Instead, I am going to be your personal account manager. It’s like working one-on-one with a web designer, and I’ll be able to help you make changes to your site in case the specific option is not available. In most cases, nothing is off limits! (within reason, of course)

Excellent question. My name is Matt, and I’m the brains behind Cheat Day Design. I’ve been in the web design game for many years, and my focus is exclusively on the fitness industry. I absolutely love fitness, and I want to help other like-minded professionals succeed. I understand the importance of a quality website, but I also understand that many fitness professionals that are just starting out simply do not have the money to invest in a complex website. 

Ask anything.

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